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SCHUELLER DE WAAL COLLECTION SPRING-SUMMER 2018

 

‘COMPULSORY SHENANIGANS’

After several small-scale presentations in Paris and Amsterdam, SCHUELLER DE WAAL takes the next step. On Wednesday evening September 6th the fashion duo defined their DNA in a sense stimulating fashion show, right next to their offices; the World Fashion Centre in Amsterdam.

 

In this show, SCHUELLER DE WAAL embraced the imperfections that belong to being a small independent label – finding all sorts of improvised solutions to measure up to the enormous presentations of big fashion houses like Chanel. By referring to- and making use of all the cliché’s belonging to these out-of-proportion and out-of-budget shows, SCHUELLER DE WAAL’s characteristic, light-hearted, tongue-in-cheek attitude towards the oversaturated fashion business reaches an all-time high.

Photo's Team Peter Stigter.

Schueller De Waal SS18

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